What is So UNDONE?

So UNDONE is a newsletter about evolving your personal style and finding the wardrobe essentials worth investing in. Plus a bit of business reflection and personal anecdotes.

How often do you publish?

Once a week

Why Subscribe?

Paid Subscribers get:

1. A retail buyers cheat sheet of the best pieces to have in your wardrobe that you’ll actually wear on repeat.

2. Thought provoking articles on personal style, how it evolves and how to find what works for you so you can effortlessly and enjoyably, get dressed.

3. Business reflections and personal insights on e-commerce, retail, content and media from someone actively in the space.

Who are you?

My name is Sara Crampton. I’m the founder of theUNDONE, your trusted destination for a curated and timeless approach to building your wardrobe and personal style. It started off as a traditional multi-brand e-commerce retail store but in 2025 we’ve pivoted to a retail media/publisher platform as a way to navigate the challenges and changes in retail. It’s an interesting time!

You also might know me from my blog HarperandHarley and my instagram account that I am so ready to change the handle on - but legacy names are a nightmare to change so I’m parking it for the time being.

I’ve been wanting to launch this Substack for about 2 years. But life has been a little busy lately. I have three young kids, got lucky with twins on our second go around and running a business during some tricky economic environments means the things I’ve wanted to do have had to take a backseat.

But here we are, finally, officially on Substack.